Street Smart Overview
Street Smart NJ is a public education, awareness and behavioral change campaign that uses regional marketing, along with grassroots public awareness efforts and law enforcement to address pedestrian safety.
It complements, but doesn't replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users.
New Jersey’s incidence of injury and fatal motor vehicle crashes involving pedestrians is more than double the national average. Ensuring that all roadways are safe for walkers, bicyclists, transit riders, and drivers is critical.
The Street Smart campaign seeks to change driver and pedestrian behavior and reduce pedestrian deaths and injuries, by:
- Educating drivers and pedestrians about safe roadway practices.
- Increasing enforcement of pedestrian safety laws and making drivers, pedestrians and bicyclists aware of that effort.
- Developing a program that can be easily replicated in other New Jersey communities that want to decrease pedestrian injuries and fatalities.
Street Smart NJ is coordinated by the North Jersey Transportation Planning Authority (NJTPA) and supported by federal and state funds, with funding/in-kind contributions from local partners.
Local organizations, like HART Commuter Information Services, are now working to spread the campaign messaging by bringing the Street Smart program to additional municipalities.