Street Smart Overview
Street Smart NJ is a public education, awareness and behavioral change campaign to address pedestrian safety.
New Jersey’s incidence of injury and fatal motor vehicle crashes involving pedestrians is more than double the national average. Ensuring that all roadways are safe for walkers, bicyclists, transit riders, and drivers is critical.
The Street Smart campaign seeks to change driver and pedestrian behavior and reduce pedestrian deaths and injuries, by:
- Educating drivers and pedestrians about safe roadway practices.
- Increasing enforcement of pedestrian safety laws and making drivers, pedestrians and bicyclists aware of that effort.
- Developing a program that can be easily replicated in other New Jersey communities that want to decrease pedestrian injuries and fatalities.